Today, the use of Google search engine to advertise products and services is no longer unfamiliar to businesses. However, it is not always good to spend money on AdWords advertising. Here are some things that Google Adwords advertisers need to keep in mind.
Confusion Between SEO And Adwords
Both SEO and Google AdWords advertising is aimed at capturing traffic from the Google search engine through keywords that search for product service information that you provide. However, they also have many different properties.
SEO is the method of focusing on developing the quality of web content that meets the requirements of the search engine. You must optimize all the keyword and article elements on your site, build quality links. If you do this well, the search engine will recognize your site, prioritize it, and put it in higher positions in the search results.
Google Adwords, another Internet Marketing method, is the ads displayed next to Google’s natural search results and on Google’s syndication sites. With Google Adwords, you’ll run your ads when there are search queries related to you. Google searchers will click on your ad and go to your website. Whenever someone clicks on such ads, you will have to pay for Google because Google Adwords works in the form of PPC (Pay Per Click – Pay Per Click).
Mistakes In Choosing Keywords
Choosing keywords to do advertising for a business is very important. Because it is the factor that determines whether advertising on Google is effective or not so you need to analyze carefully, put yourself in the searcher product then everything for you will be simple and effective.
The number of keywords is not proportional to the ability to convert into transactions or traffic. The mistake of companies is to invest in search without aiming for conversion, not focusing on keywords. On average, keyword building accounted for 61% of ad spend, but almost no transactions were made.
You should not let an advertiser do what they want with advertising campaigns. Adwords is only effective when advertisers understand their products well as their target customers and their behavior. Choosing keywords, placement or strategy for each ad campaign is something you should do yourself to maximize your costs and optimize your advertising effectiveness.
Why Run Adwords Yourself At High Cost Without Effectiveness?
Nowadays, it is easy to sign up for a google advertising account, so many businesses think that they will save money when hiring a google advertising company. But most businesses do not understand that to advertise their AdWords to the highest, and the lowest bid and best performance are not simply setup ads that need analysis every day. Time to grasp what your opponent is doing on Google from that build the appropriate strategy.
This work may sound difficult, but the key issue is to understand the product, understand the needs of customers and competitors, and analyze and make specific strategies for each product, each. Individual customer. Businesses also need to find ways to use all of the functions of Google AdWords and tools to assist in analyzing, planning or taking short-term courses at very low costs that can be made by themselves. Run high-performance, cost-effective, optimized AdWords advertising, and tighten your marketing budget.